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As the world continues to grapple with uncertainty, it has become increasingly clear that the best business leaders are those who aren’t afraid to show their humanity. Today, we need leaders who demonstrate deep care for their teams and who know that when they put their people first and create an environment where they can thrive, business results will follow. Join Broad Reach President and PR industry leader Andrea Lekushoff for On Point, where she interviews thought leaders, best-selling authors, executives, academics, and health and wellness experts to explore the role of communications in a time of crisis and how leaders can—and must—evolve their approach.
Episodes
Thursday Apr 29, 2021
Thursday Apr 29, 2021
Crisis preparedness is essential to an organization’s ability to be proactive during a crisis, make the best decisions and emerge stronger than before. In this episode, David Scott (strategic communication advisor and vice president at Broad Reach Communications) joins President Andrea Lekushoff to discuss three things companies need to do to get ready for a crisis — and four steps they should take when that crisis actually strikes.
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