On Point: Bringing Humanity to Leadership Communications

Episode 6: The Biggest Mistakes Companies Make During a Crisis

April 29, 2021

Crisis preparedness is essential to an organization’s ability to be proactive during a crisis, make the best decisions and emerge stronger than before. In this episode, David Scott (strategic communication advisor and vice president at Broad Reach Communications) joins President Andrea Lekushoff to discuss three things companies need to do to get ready for a crisis — and four steps they should take when that crisis actually strikes.

Podbean App

Play this podcast on Podbean App